How you are billed depends on the type of service:
- Website design - fixed-price project, 50% deposit, 30% after design approval, 20% before launch.
- Branding or copywriting - fixed-price project, 50% deposit and 50% before final files.
- SEO - monthly retainer paid in advance, initial three-month term.
- Social media management - monthly retainer paid in advance.
- Advertising management - monthly retainer; the management fee is separate from advertising spend.
- Website maintenance - monthly or annual subscription paid before the service period.
- Custom web application - milestone or time-and-materials, deposit followed by milestone payments.
- Lead generation - setup fee plus monthly management or a qualified-lead fee.