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When you start a project with GSL you normally sign two documents:
Master Services Agreement (MSA) - the main legal agreement signed once. It covers payment terms, confidentiality, intellectual property, client respon...
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The MSA (Master Services Agreement) is the umbrella legal agreement between you and GSL. You sign it once and it defines the general terms: payment, confidentiality, intellectual property, client responsibilities, liability, termi...
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How you are billed depends on the type of service:
Website design - fixed-price project, 50% deposit, 30% after design approval, 20% before launch.
Branding or copywriting - fixed-price proje...
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The number of revision rounds is defined in your Statement of Work (SOW). For example, a project may include "two revision rounds".
Changes beyond the agreed scope are billed at the additional-work rate stated in the SOW....
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When GSL accesses or processes personal data - such as customer databases, CRM contacts, email lists, website-form submissions, advertising audiences or analytics data - a Data Processing Addendum (DPA) applies.
The DPA add...
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Your MSA already includes confidentiality provisions.
A separate NDA is mainly useful when you need to share confidential information before signing the full agreement - for example business plans, customer lists, passwords...
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Your Statement of Work lists the client materials GSL needs from you and the approvals you must give, together with the acceptance process for each deliverable.
Providing materials and approvals on time keeps the project moving on schedule....
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Termination terms are set out in your MSA. Depending on the service:
Monthly retainer services are cancelled according to their renewal and cancellation terms.
Maintenance and hosting subscriptions define renewal and cancella...
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Ownership of finished work, and how it transfers, is set out in the intellectual property clause of your MSA.
When GSL uses subcontractors (freelancers for design, development, content or advertising), completed work is own...
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Results such as sales or leads depend on many factors beyond the marketing work itself - your offer, budget, sales process, reputation and how quickly you follow up with leads.
For that reason GSL relies on the fixed payment models shown in...